Leadership Pitch
Approval language that works without fear tactics or jargon.
The 5-minute pitch
Say this verbatim:
“If we don’t refresh on a planned lifecycle, we will pay more later in reliability, stability, and patient confidence.”
“If we don’t refresh on a planned lifecycle, we will pay more later in reliability, stability, and patient confidence.”
It frames IT as patient care support, not tech spending.
The permission line
“Let’s fully understand what we have and only replace what directly affects patient care and reliability.”
This blocks panic buying and overbuilding.
Extra sentence if needed
“Planned refreshes reduce downtime risk and keep the clinic operating normally during upgrades.”